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“There’s an increasing number of young people who don’t know how to socialise because they don’t have the same family setting we had during the postwar era,” Ishii told HiveLife. People working with these agencies cite that a lack of human connection is the prime reason why these services have become such a recent hit. Since Family Romance began, there’s a number of rental platforms that have emerged, offering everything from family and friends to funeral guests and dinner dates, with strict protocol specifying the prohibition of intimate acts. He added that he saw companies like his only booming owing to the increased isolation in society.Īnd it seems he is right. They also boast a 98 per cent satisfaction rate from people that use their services according to their website.Įxplaining why his company is doing well, he explained to The Atlantic that it helped people copy with unbearable absences or perceived deficiencies in their lives. He says he came up with the idea when he was 24-years-old, after hearing how his friend, a single mother, was having trouble gaining entry to a kindergarten for her child.Īnd now years later, the company receives more than 200 requests for rentals per month. Ishii Yuichi, a Japanese man, began his company known as Family Romance 2010 and in years to come it has gained traction. It’s no joke – there’s a company in Japan which allows people to rent a husband or a wife or sister or whichever family member they wish to have. In fact, reports have stated that unemployment is soaring in China – with one in five Chinese graduates being jobless, the highest ever level since 2018 when the country began announcing these statistics.Īnd while Nianan is happy in her job as ‘full-time daughter’, Japan has an entire rent-a-family business booming. There’s also reports of how China is a big believer in the ‘mattress culture’, which compels overworked employees to sleep in their workplace.Īnd the competition in China has only grown sharper owing to the current economic downturn following the COVID-19 lockdown. As one employee speaking to Tech Crunch explains, “The idea is that if you have everyone in the company competing fiercely with one another, the company will be better at fighting and competing with external threats.” China’s Supreme People’s Court and the Ministry of Human Resources and Social Security had issued a set of new “model” cases that will guide courts on how to treat workers’ rights in labour disputes, while warning companies over abuse.īesides the ‘996 culture’, China’s job market is extremely competitive, and has been popularised as ‘wolf culture’. However, this trend has been met with criticism for burning out and in some very drastic cases killing employees, forcing China’s top court in 2021 to deem the ‘996 culture’ as illegal. This work trend has been endorsed by tech billionaires like Alibaba founder Jack Ma and Richard Liu. Some note that the ‘full-time daughter’ concept could also serve as an alternative for younger people in China who face an increasingly competitive job market and the daily grind of “996”.Ĭhina has earned a reputation of its long hours known as its 996 culture in which people work 12 hours per day, from 9 am to 9 pm, for six days a week – amounting to a whopping 72 hours per week. Nainan’s decision to adopt a full-time role as a daughter puts the spotlight on China and the pressures of working in the Asian country. Image used for representational purposes/ReutersĪlternative to China’s competitive market China job market is increasingly competitive. If you don’t want to work, just stay at home and spend time with us,” her parents told Nainan, according to the SCMP report. “If you find a more suitable job, you can go for it. Fortunately, if that’s what she wants, her parents have nothing against it. Nianan told the newspaper that while she enjoys this life and it helps in keeping her calm and relaxed she occasionally still has “the desire to make more money”. She is also tasked with organising one or two family trips each month. Moreover, she is in-charge of all electronic-related issues as well as drives them to and fro from their various destinations. In the evenings, she cooks dinner with her father. She explains that in the mornings, she spends an hour dancing with them and accompanying them for grocery shopping. So what entails being a full-time daughter? The 40-year-old describes her daily routine and what it means to be a full-time daughter. Motivated by her parents, Nianan quit her job and took on the role of a ‘full-time daughter’, a job that she describes as a “profession filled with love”. What made the offer sound even better was that her parents were offering her a monthly allowance of 4,000 yuan (Rs 46,700 or $565).
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